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They say everything's bigger in Texas, so we packed our Rodeo Rub to the brim with big time BBQ flavor. We lassoed brown sugar, spices, and hickory smoke. You'll make brisket so good, just see if it lasts longer than 8 seconds. Great on: Smoked Brisket Grilled Steaks Spare Ribs INGREDIENTS: BROWN SUGAR, SEA SALT, PAPRIKA, MUSTARD, SUGAR, BLACK PEPPER, CHILI PEPPER, GARLIC, NATURAL HICKORY SMOKE FLAVOR, CUMIN.